Simple SEO Tips : How to build links to your websites and posts internally

How to build links to your websites and posts internallyHeadLineBolaSeo – In this Simple SEO Businesess tips article I will look at how to use Google Keywords Tool to find good keywords.  One of the most common errors that can be made by beginners is not selecting good keywords to accompany their posts or website (note that keywords can also be known as tags or metatags).

Without good keywords in your titles and content, your website will never get much organic traffic (organic traffic means in everyday language: internet viewers who find your website through, for example, searching for a topic that you cover with a search engine such as Google).  Jasa SEO Luckily, there is no need to panic, however, as when it comes to finding good keywords, Google give you a fantastic resource that you can use to find good keywords called the Google Keywords Tool and it is absolutely free!  In this article I will explain what makes good keywords, as well as give you guidance on using the Google Keywords Tool to maximize your internet traffic by increasing the quality and focus of your keywords.  Increasing your internet traffic can also increase your earnings from advertising schemes, such as Google Adsense and your sales, if you sell a product online.

What makes good keywords

There are three main essentials that go into good keywords:

Firstly, the keywords must be something that lots of people search for.  It sounds obvious, but many beginners use keywords that aren’t actually searched for in great numbers by many people.  Keywords  Jasa SEO with huge numbers of people searches associated with them don’t always make the best keywords, however, as they can be heavily competed over (see the second main essential).

Secondly, you want as minimal competition as possible.  For instance, you might have a two word combination of keywords that has 100,000 people a month searching for it, but that is no good to you if there are 50 strong and established websites already covering that keywords combination.  Your post will probably end up of page 7 of the Google search engine results and stay there!  Therefore, you will usually you have to choose a happy medium between high search numbers and the amount of competition.

Thirdly, if you are hoping to make money from advertising such as Google Adsense, then you want to use keywords that advertisers pay a reasonable amount of money for, as your keywords will effect what sort of adverts appear on your site and the amount of money that you make when someone clicks on one of your adverts.  Values of keywords vary considerably – one set of keywords can be worth only 1 cent per click, Jasa SEO whereas another can be worth $20 or more.

Basically, the Google Keywords Tool will help you to accurately gauge all three of the important factors mentioned above when you go about trying to find good keywords for your post, or website.

The Keywords Tool

Let’s get going and try entering a keyword phrase. Generally speaking, if you want good keywords, use short phrases that are made up of two, or maybe three (or even more sometimes) words. It all depends on the words and topic. One word keywords which are commonly used such as “car”, “vacation”, “work” are usually too vague, heavily competed over, and have a low value for advertising purposes. So for the sake of argument, let us enter the words: “American flag”, write in the captcha and press “Search”.

Up comes the results page (picture 2) The first column is headed Keyword followed by a column headed Competition, plus Global Monthly Searches and Local Monthly Searches. I will go through them one at a time.

The keyword column shows a list of related keywords or keyword phrases with the one that you typed in at the top. This shows you ideas for finding good keywords for your post or article. Ideally, you should find your group of keywords and phrases before you even write the article, if you want to produce work that will get lots of internet traffic.

The second column shows the amount of Competition that the relevant keyword has over it. The less that a box is shaded in, the less competition it has over it. So a box that is virtually clear shows very little competition over the keyword and one that is nearly fully shaded in green means that it has lots of competition over it.

The third and fouth columns show how many people search for the relevant keyword or phrase in a typical month, globally and in your local area, which means your specific country, in most cases.

As I have already mentioned. At first, you might think that it is best to go for a keyword that gets lots and lots of searches, but these keywords often have lots and lots of competition over them. So after a while you appreciate that it is generally better to pick a more moderate target, where there are less searches for the keyword, but a lot less competition.

Your objective, when trying to find good keywords, is to get ones with lots of searches for them and low competition. There is, however, another layer of complication if you are trying to use advertising, such as Google Adsense, for which you will need to use the Traffic Estimator.

The Traffic Estimator

When advertisers pay Google Adsense they do it by keyword. Keywords vary in their value, however, and some keywords generate more clicks on them by viewers than others. If you write a post on a famous celebrity for example, the chances are that you might get high amounts of internet traffic (if you follow all my simple SEO tips!) but they won’t often click on your adverts and when they do, the ads will be very low value. Ads that get a greater amount of clicks are ones that are related to “how to” subjects and ones selling certain sorts of products. The high value ads tend to be related to more technical topics. But you don’t need to guess or learn them, Google Keyword Tool will tell you the value and how many clicks an ad gets. Click on the “Traffic Estimator” which is near the top of the left sidebar. (See picture 3)

Now enter something in the search box, just put “American flag” again if you want. You will also need to put a value in the maximum CPC box. CPC stands for cost per click. It doesn’t matter what value you write in here as long as it is reasonable high, so just put 100 in there. Now press search. On the results screen, as well as seeing the number of searches globally and locally for that keyword, you also see the CPC (Cost per click) which is the value of an advert related to keyword when somebody clicks on it. You can also see how many clicks an advert gets each day on average. This is very useful information for people displaying Google adsense ads as well as advertisers, as it lets you know how much a post on a website can potentially earn.